Ultimate ConcreteSmart Websitefor R.I.C.
Twenty-five years of flatwork, a name people around Prince Albert already know, and a Spartan on the sign. This is that same R.I.C, online, and built to bring in work.
- Gets you found by more people searching
- Earns the trust of homeowners
- Makes it easy to book you
Hi, I'm Luca.
Before you spend a dollar, I want you to see how I work. That is what this page is for. No pressure, no salesperson, just a look at exactly what you would be getting.
I run Hometown Heroes out of the Netherlands, which puts me about seven hours ahead of Prince Albert. I do the strategy, the SEO, and the structure myself. A small group of people I have worked with for years handles the design and the build. I am in every part of it, start to finish, and you will always be dealing with me.
I am not a big agency. No account managers, no jargon, no going quiet on you. If I don't know something, I will say so. If I can't promise something, I will tell you that too.
Luca Budgen
Owner of Hometown Heroes
Luca Budgen · Hometown Heroes
See the system working for a real local Canadian contractor.
A short video from Climatisation ACG, and the receipts underneath it. Real leads from the site, real messages from the owner, all from the same kind of build we are handing you.
The receipts · what it did for Climatisation ACG
high-intent leads
Their leads inbox from the site, filling up day after day. This is only page 1 of 4.
Daily leads from the website. Solid local ones, too.
A few of the messages from the owner along the way.
Your website design is ready. Scroll through it.
Not a slideshow and not a template. This is the actual design for your site, every section, top to bottom, laid out the way it will be built. Scroll through it, open it on your phone, and picture your name on it.
Why this one is different.
The tech is handled.
I set up and manage the domain, the hosting, and the site itself, so you never have to touch any of it. You keep pouring concrete, I keep it all running.
One price, no surprises.
A single, flat build price in Canadian dollars. No hourly billing, no scope games, no drip of add-ons. You know the number before we start.
Nothing locks you in.
The monthly plan is optional and month to month. Cancel any time. No long contracts, no auto-renewal, no games.
How this actually brings you work.
Three parts. Get found, earn the trust, make it easy to book. Here is exactly how each one works, as a mechanism, not a promise. Open any of them for the detail.
Traffic
Get found first, on Google and AI
Trust
Win them in the first look
Conversion
Turn visits into booked jobs
More jobs
booked.
I handle the tech. You get the leads.
You have concrete to pour. The website, and everything that keeps it running, is my job, not yours:
- Your domain and hosting, set up and managed by me.
- Your Google profile and reviews, kept current and always yours.
- Your leads, straight to your phone, the moment they come in.
You never have to log into a host, wrestle a dashboard, or chase a plugin update. I set the whole thing up and keep it running, so the only thing on your plate is answering the phone when it rings.
Your business assets stay yours: your Google profile, your reviews, your leads. If we ever part ways, you can take the site with you. No hostage-holding, no games.
No lock-in, and nothing renews on its own. The monthly plan is optional and month to month. Cancel with a message any time, and your site stays online.
Two ways to get online. Your call.
One flat build price, in Canadian dollars. Pick the core site, or the full local SEO build. Then, if you want to own the top of Google in your area, the Local SEO plan is how we get you ranking number one.
The essentials, done right.
A sharp, credible home online that turns a search into a phone call.
- Core pages: Home, About, Services, and Contact
- One-off Google Business Profile optimization: services, categories, products, photos, and competitor research
- Your real photos, your reviews, your service area
- Mobile-first, fast, and built to convert
- A short lead form and tap-to-call on every screen
- On-page SEO basics: titles, meta, and local schema
The Core 30, built to rank #1.
Owning the top of Google for “concrete [service] in [town]” across Prince Albert and the Lakeland.
- Everything in the Core Website
- One-off Google Business Profile optimization: services, categories, products, photos, and competitor research
- The full Core 30: a real page for every service and town
- Hub-and-spoke internal linking across the whole site
- LocalBusiness and Service schema on every page
- The foundation to rank #1 in your area, town by town
Then, optional · a monthly plan, pick one or none
Get to #1 in your area.
- The ongoing work to rank you #1 for concrete across your towns
- Everything in Hosting & Care, included (hosting, edits, the lot)
- New service-area and service pages added every month
- Google profile posts, review generation, and reply drafting
- Local rank tracking and a plain-English monthly report
Any edit you need, done for you.
- Any edits you need, done for you, no limit
- New photos, hours, services, and pages whenever you ask
- Hosting, SSL, security, and daily backups
- Uptime monitoring, updates, and everything kept current
No lock-in on the monthly, and nothing renews on its own. Take a plan, switch it, or run the site yourself. The build is a one-time cost, and the website is yours to keep either way.
Live in about a week and a half.
Start to finish in days, not months. I turn each of these green as it is actually done, so this page stays honest about where we really are.
01 · Day 1
Kickoff and content.
A short onboarding, your photos and details, and the keyword and service-area map for the site. All in day one.
02 · Days 2 to 5
We build your site.
Every page built on the structure from the winning formula, using your real photos and copy written for you.
03 · Around day 7
Your preview, your feedback.
A private link to click through on your phone, with a round of changes baked in.
04 · Within 1.5 weeks
You are live.
Domain, security, Google, and tracking all set up the same day. Days, not the months most agencies take.
Then, optional, once you are live
05 · Then, if you keep the SEO
Ongoing local SEO.
New pages and Google profile work every month, with a plain-English report. Optional, and cancel any time.
What it takes to cover it.
This is not a projection of what you will make. It is just the math on what covering the fee looks like. Put in your average ticket and how often you close, and it tells you how few extra jobs it takes.
turn the dial · your average job
At an average ticket of $4,000, a single extra job covers the entire $2,500 build.
At a close rate of 40%, that is about 2 extra calls you would not have gotten otherwise. That is the whole bar it has to clear, one time.
break-even math on your inputs · not a projection of what you will make
What I need from you.
This works best as a two-way street. Three things from your side:
Photos.
Real ones. The pours, the finishes, the crew, the sign. Your work already looks the part, so let's use the real thing, not stock.
Access.
Manager access to your Google profile and the accounts, so I can do the work. It stays in your name, and you can pull it any time.
The phone.
Keep answering it the way you already do. The whole job of this site is to make it ring more. You are still the one who closes.
Once it is live, the monthly is your call.
The build is a one-time cost, and the site is yours. What happens next is up to you. All three of these are fine with me.
Just the essentials.
I keep your site online, secure, and backed up. Call me when something needs changing and we sort it out. No monthly commitment.
Hosting and care, $150/mo.
All of that, plus any edits you need, done for you, no limit. New photos, hours, services, pages, whenever you ask.
Local SEO, $799/mo.
Everything in care, plus the ongoing work to push you to number one in your area, town by town. Cancel any time.
When you are ready.
Everything on this page is in the agreement, in plain language. Pick the package that fits, and when it is right, we make it official. There is no rush from me. It will be here when you are.
Hometown Heroes
Luca Budgen
Hometown Heroes
Client
R.I.C Concrete
Sign with mouse or finger
After you sign this, we will send you the payment link along with the final agreement covering everything we have gone over on this page.